We at Finnwards realize that applying for a job in Finland can be really challenging. It’s particularly difficult when recruitment practices are unfamiliar. In this blog, we introduce you to a recent survey by Duunitori Oy that’ll help you understand what recruiters in Finland focus on when they are reviewing job applications.
The national recruitment survey of 2020 by Duunitori
In their national recruitment survey of 2020, Duunitori examined the current recruitment scene in Finland. They conducted the survey in February 2020. 255 recruitment professionals in Finland answered the survey. The results of which were published on March 17, 2020. The survey results were interesting in many respects, but here we’ll focus on what the recruiters said amount candidate information and about the channels they use to find applicants.
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The most important candidate information
The surveyed recruitment professionals ranked the candidate information they use in recruitment decisions from the most to the least important. According to them, the most important candidate information when they make recruitment decisions is the motivation the candidate shows towards the job.
Aki Ahlroth, a well-known recruitment professional, says recruiters are trying to find applicants who are genuinely interested in the position. He says is because even the best employees in the world aren’t the most creative or productive if they don’t find the job motivating enough.
The second most important is the so-called cultural fit. This is a difficult concept as it means different things to different people. Aki, however, explains this in essence to mean the way in which the team members behave and work when the boss is not in the room. Company culture is based on company values. Thus recruiters want to know that the applicant’s values match those of the company.
Aki advises applicants to get to know the company’s values before applying. They can do this by reading what the company says about their values online. Applicants can even ask about them from the recruiter.
The third most important information is the applicant’s previous job experience. Aki says that in his opinion this is in fact the most important information especially in the earliest stage of the recruitment process. Without proper previous job experience, you will not get to go forward in the process.
What channels recruiters in Finland use to find the applicants
In this Duunitori’s national recruitment survey 2020, the surveyed recruitment professionals listed the channels they use to find suitable candidates for their open positions.
About 70 % of surveyed recruitment professionals said they advertized their open positions at the Duunitori site (open positions at the Finnish site here, jobs in English here). Almost as many used LinkedIn job ads. They said they also used the unemployment office job board and the Oikotie site.
Almost all of them use their company websites to advertise their positions. Almost all of them also use the networks of their existing employees to find good candidates for open positions. It’s also extremely common to try to find suitable candidates from within the company.
LinkedIn is an extremely very important recruitment tool in Finland. Recruiters used LinkedIn’s organic traffic and paid job ads to advertise their positions. Facebook is important as well. And over 50 % said they used Instagram to find applicants. The importance of Instagram has increased significantly in the last few years. In the 2016 survey, less than 20 % of recruiters identified Instagram as an important source of applicants.
3 most important things to know when applying for a job in Finland
This survey shows what recruiters in Finland think are important aspects of a candidate’s profile and application. In it, the recruiters also tell where they advertise their open positions and look for suitable candidates.
Use this information to your advantage when you are applying for a job in Finland and focus on these:
- Motivation – You need to show that you are truly motivated for the job. Research the job and the company. Show your motivation in the effort you put on the application.
- Fit – The job needs to fit your previous experience. You need to fit the company culture. Make sure your application reflects these.
- LinkedIn presence – In order to see job opportunities and be seen as a viable candidate, it’s good to be present on LinkedIn.
These should take you a long way in your job hunting. Once you get that job nailed and start negotiating your contract, don’t forget to check out our blogs about salaries and employment contracts in Finland!
Make sure you know what you are signing. Enroll in this short and inexpensive online course “Mini-course on Finnish Employment Contracts”. You can find it in our online store.
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